Don’t just post pictures of your products, 3D anmimate them!

When a picture is worth a thousand words how many is a animation worth? In this case 120,000. That’s because this short 4 second animation is composed of about 120 frames, each worth a thousand words. If your product has multiple parts or moving pieces still photography may not be doing it justice. A simple 3D animation can go a long way to help showcase your product in it’s best light. Though 3D models can be expensive to develop they can pay for themselves many times over. Once a model has been created it can be endlessly repurposed at different angles in different scenes and in different colors. Present your technical equipment in an animated exploded view to highlight the details of it’s inner workings. Show how much fun your toy trucks can be in the dirt. Use a mechanism of action 3D animation to help your patients and physicians better understand the effects of your pharmaceuticals. Corner Edge Solutions can provide you with all this and more.

[youtube=http://www.youtube.com/watch?v=uxmYM43vsG0]

Adobe's Promising New Animation Tool

Last month Adobe launched a long awaited preview of its new standards based animation tool branded Adobe Edge, it’s like Flash for HTML. Edge promises to make animating web content easier for designers who are not that code savvy. Because its output is standards based and uses web kit, HTML5 and CSS3 it doesn’t require a plugin so animations will run in any modern browser including Safari on iOS devices like the iPad. I have finally found time to play with the app and am pleased so far with its simplicity. I’m not much at programming or hand coding so this kind of tool is great for me. The timeline interface is easy to use and understand and the properties panel makes tweaking and experimentation efficient. One of my favorite features is that you can open an existing html file in edge and start animating its elements. Pretty much any property can be animated, size, position, color transparency etc. What you will not find in this preview are complex drawing tools, support for creating CSS3 gradations or shadows or the ability to add interactivity but you can add those features to your elements before or after you animate in Edge. The program does not alter your existing html code much either other than adding some Javascript and CSS  include files to the head to manage the animations. Although it’s a limited preview this is already a handy tool for me and I look forward to a more robust release. Here’s an example of a page built in Dreamweaver and animated with Edge with minimal effort. http://design.corneredge.com/